Thailands tourism industry through Royal Thai Airways Essay

Thailands tourism industry through Royal Thai Airways - Essay ExampleThe purpose of the research study is to examine the extent and nature of Thailands reach as a tourist economy within the global market. Focused on RTAs Royal Orchid Plus (ROP) market segment, the project proposes to engage the topic of globalization through inquiry into ROP passenger membership, and in particular tall wealth, male customers from cosmopolitan hubs in the United Arab Emirates (UAE) and United Kingdom (UK). At the global level, RTA and by extension the Thai tourist economy has at present, a significant share of the available demand. Well known for its personal service tourism (i.e. sex tourism) economy, Thailands beauty and tropical surroundings are cheering the dream world of male fantasies attained through association with luxury market advertising of those services. Nevertheless, Thailands sex tourism industry has an alternative image, which is predicated upon the constitution concerns of human rights activism against such activities. AIDs and interrelated discourses on health utilized by medical, public health and spa businesses are also considered. A salutary service provider of commercial airline service to customers around the globe, RTA faces a challenge in identity management that is perhaps unparalleled elsewhere in terms of market analysis and communication. Business development, then is fostered through negotiation of gender terms, and precisely so RTA employs Thailands Spa Culture as a benefit to ROP members, yet retracts from association with anything pertaining to sex.